Bera
Brand Identity
Website Design

Client: Bera

Project: BERA is a platform that allows companies to audit their customers’ perception of their brand, offering a range of metrics to help businesses understand their positioning with both customers and competitors. The landing page was designed to introduce the platform’s purpose, explain its value, and showcase a demo of how it works. Rather than focusing on “better data and insights,” we positioned BERA as an advanced, market intelligence tool for business growth. This shift immediately set BERA apart from its competitors, strengthened marketers’ strategic positioning, and engaged a wider range of executives with the platform.

I helped shape the brand identity and digital assets, defining the visual language and creative direction from concept through execution. I designed the logo, developed the color palette and typography, crafted key graphic assets, and structured the landing page to clearly communicate BERA’s advanced positioning — creating a cohesive, professional, and approachable brand presence that resonates with both marketers and executives.

Role: Art direction, Brand Identity & website design.